Apple To Step Into The Gaming World Again?


One of the things people forgot or simply didn’t heard about is Apple’s Pippin, selected in May 2006 as one of PC World’s “25 Worst Tech Products of all Time”. To make a longer story short, it’s enough to say that the Pippin was a small step made by Apple between 1995 and 1997 into the multimedia platforms world, trying to create a cheap computer aimed especially at playing CD-based titles, but not limited to that. Unfortunately, that step ended up with a broken leg, but now Apple may have the courage (and enough resources, to make things right this time, I guess) to try their luck again, by extending their trademark into the gaming realm…


The story is simple – Apple filed for a trademark extension on the 5th of February, and while there’s no examining attorney assigned to it yet, it’s interesting to think about why Apple seeks to cover “Toys, games and playthings, namely, hand-held units for playing electronic games; hand-held units for playing video games; stand alone video game machines; electronic games other than those adapted for use with television receivers only; LCD game machines; electronic educational game machines; toys, namely battery-powered computer games.” with their notorious name.

Well, Microsoft has the Xbox, Sony has the PlayStation, why wouldn’t Apple get into this market, too? If they manage to pull out a good product out of their hat, things are going to look really sweet for all of us, because we’ll have an extra-choice and, obviously, some price wars…