
I know it may be a bit late, in fact I am sure it's too late already, but here's what Microsoft's VP of Vista marketing, Brad Brooks, said on Tuesday, at a Microsoft Worldwide Partner Conference - in a few months, a major advertising campaign will strike back Apple where it hurts the most - its corporate image."You thought the sleeping giant was still sleeping, well we woke it up and it's time to take our message forward. There's a conversation going on in the marketplace today and it's just plain awful. We've got to get back on the front foot," said Brooks.
While admitting the truth that Vista "broke a lot of things" and caused "a lot of pain" to its partners trying to support it, Brooks thinks Apple doesn't have anything unique, and Microsoft can counter it. "They tell us it's the iWay or the highway. We think that's a sad message. Software out there is made to be compatible with your whole life," he concluded.
Now, I have to ask - what message are they going to use for this campaign? "Get back to Vista," "Please don't go," "Get Vista, receive free Halo 3," or "One Vista a day keeps the Apple away?" No matter what they do, even if Steve Ballmer will appear in the commercials playing Merlin, I think not even magic can save Vista now. After all, it's not a commercial disaster, but it's a big hit for Microsoft's image and its consumers' trust, and this is where companies like Microsoft, Apple, Yahoo, or Google are most vulnerable - financial losses can be covered, but gaining back the trust of an entire planet after letting them down, that's much harder!
So...which is better: Mac, or PC? If you also tell us why, that's even better! Come on, don't waste this chance of helping other people seeing the good and evil behind these two computing platforms, drop your comment below and make it count!