Dec

04

Sad MacWorld 2009 News

posted in news, by Codrut Nistor

To be honest, I wouldn't risk getting into any MacWorld 2009 predictions yet, and since we're never short on rumors, let's talk about something that seems to be settled - Adobe's withdrawal, one of the sad MacWorld 2009 news I just heard. So... could this be a consequence of the global economic climate? I have no idea, so let's take a closer look at this story, shall we?

Just as a side note - we all know that most graphics designers would rather lose one leg, than using Adobe software on a Windows machine, and it's also known that a lot of sound engineers are using Macs, but today it's sad news mainly for the first category, although Adobe also has some sound processing tools for Mac.
What kind of sad news?

Well, this is the story - in a statement given to Macworld, the graphics software giant said "Adobe has decided to shift its focus at the Macworld trade show this year. Macworld is a valuable industry show and we will still be an active part of it with members of our product team involved in Macworld tracks, including a full day of CS4 demo sessions with Adobe evangelists on Wednesday, January 7."

So, instead of having a large booth at the MacWorld 2009 Expo, Adobe will only be involved in some events related to their products, but won't actually "be there," although the Expo would have provided Adobe with a great opportunity to show off its CS4 applications to Mac users attending the show.

Is this a sign of dark times coming to Adobe, or not? What do you think? If you ask me, there's no such thing as a crisis, at least not for them. After all, shifting your focus from offline to the online world is the right thing to do, since costs are much lower, and the number of customers and potential customers you can reach is higher. Well, drop that - not just "higher," MUCH HIGHER!

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