Oct 31

New iPhone Statistics

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If you want to look for iPhone statistics, you will usually end up facing sales numbers, market share value, and so on, but these are less interesting than what we're going to talk about today. iPhone demographics, that's the topic of the day, and it seems the latest study is crushing the general opinion placing Apple's gadget into the luxury market. Interesting enough? Let's check it out, then!

If you ask me, I still consider that $200 cover charge, combined with a minimum $70 monthly recurring service fee means luxury (I usually spend less than $70 per year for my mobile service, and I talk a lot with my friends), but the latest comScore study shows otherwise.

First of all, let's point out two facts: last week, Apple officially announced the iPhone reached the 10 million units mark; now, the All about iPhone study shows we're not talking about 10 million rich iPhone owners, and since this is
not a story to tell before you go to sleep, here you have the numbers(household income and growth percentage stats from iPhone 3G's launch to August's end):

- Under $25,000 - 16 percent
- $25,000 to $49,999: 48 percent
- $50,000 to $74,999: 46 percent
- $75,000 to $99,999: 3 percent
- $100,000 or more: 16 percent

Mark Donovan, senior analyst at comScore explained that "Smartphones, and the iPhone in particular are appealing to a new demographic and satisfying demand for a single device for communication and entertainment, even as consumers weather the economy by cutting back on gadgets."

To close this story with the answer to the "What you're doing with your iPhone?" question, I must also add that the report mentioned here shows a strong growth in e-mail, Internet and news browsing, and - obviously - listening to music.

These being said, you got your iPhone statistics for today, but if you have something to add here, please go ahead and do it, I am sure there are some uses for the iPhone comScore never thought of, like boiling it, feed it to the dogs, or teach it to swim(you can take this as a joke, but some of the guys posting in the iPhone 3G problems article are surely taking it very seriously)...

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One Response to “New iPhone Statistics”

  1. jamie Says:
    November 1st, 2008 at 7:26 pm

    Your readers might be interested… I just posted a brief “think piece” on the new comScore iPhone numbers, looking at the prospects of low income US households substituting iPhone for their landline broadband lines… If this were true, it would place the US Middle Class on par with that of many emerging nations, B.R.I.C. and the like - where most people, even the “rising middle classes” simply cannot afford both a mobile and PC internet connection (or fixed line internet simply isn’t widely available, again ultimately due to price)

    Check it out and take the poll @ http://mobilestance.com/2008/11/01/iphone-as-leading-indicator-of-eroding-us-middle-class/

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