NAB 2008 – Without Apple

NAB, world's largest broadcast media show, happens once in a year, at the Las Vegas Convention Center. Organized by the National Association of Broadcasters, this is one of the events that any company involved in the media industry wouldn't like to miss, but NAB 2008 will miss a big name. Without any solid reason yet, Apple said they won't be present at this event.

Some previous reports claimed Apple may skip this year's largest event aimed at video professionals, and things became official on Thursday, when this became official - Apple's booth at the National Association of Broadcasters trade show in Vegas is MIA. The reason behind this remains a mistery, especially since Apple used NAB to release important products in the past, such as the 17-inch MacBook Pro.

Being given the ever-increasing popularity that Apple has in the online world, their move may be, at least partially, justified. After all, NAB 2007 had 111k attendees and over 1,600 exhibitors, while Apple's spokesman Anuj Nayar said "The increasing popularity of Apple’s retail stores and Apple.com Web site enable us to directly reach more than 100 million customers around the world in innovative new ways.". That's quite a difference, don't you think?