...because they decided to enter this slippery terrain some time ago, when Apple started its "Get a Mac" campaigns. When I look back in the past, there's one of those things I'll always remember, related to TV advertising - "our detergent is better than a regular one," and you probably know the rest. Now, Microsoft is doing about the same thing, but with a twist.
The twist is they don't go with the "better" part, but with the "cheaper" approach. After all, they seem to have some decency, at all. Just as a side note, I think this is a dirty war, and it was started by Apple, so I am not crazy about the way any of the two companies chooses to advertise its products.
Now, the story is that Microsoft uses two slot machines, one ringing up a Mac with bits of garbage, and the other showing a cheaper generic PC along with the Zune, Xbox 360, and other things buyers could get with the money they'd save with the PC, but it doesn't get deeper. After all, there's the price of software and long-term maintenance too, right?
These being said, the Microsoft vs Apple match is going off the field once again. What about being honest, guys? Admit your mistakes, and try to make things right. I don't want to know what could happen if some Chinese or Indian company starts chewing off your market share...
I know the little scenario above won't happen anytime soon, but I think Microsoft did it again. Why aren't they directing all available resources into making its products better? After all, customer satisfaction is the best way to advertise your products, and Apple simply kills the Redmond giant when it comes to this part!