Jul 03

iPhone Design Awarded By MDA

Do you know what does "MDA" mean? For some, "MDA" may stand for "Missile Defence Agency," for others - MacDonald Dettwiler, a Canadian company, Muscular Dystrophy Association, Manufacturing Defect Analyzer, and I could go on for a while, but I won't. Why? Well, we're here to talk about the Mobile Data Association and the iPhone. To be more precise, the iPhone just got a prize for its design from MDA, and that's something to talk about, for sure!

To get an MDA Award is not such a minor achievement, but it shouldn't come as a surprise the fact that Apple's Senior VP of Industrial Design got one. The product designed to get this prize? The iPhone, of course! I know it may not sound as expected, but I am not quite happy with this. For me, the iPhone is an innovative product, but its design is not that out-of-this-world. Anyway, let's get to it, shall we?

For its "outstanding contribution to the uptake and success of mobile data over the last 12 months," Apple's Jonathan Ive won the MDA Personal Achievement Award. To be more accurate, this was a recognition of his effort in creating the "design of the Apple iPhone and its user interface," which "sets the bar very high for all present and future competitors and as such, is shaking the mobile phone industry."

Well, no matter what I think, the only thing I can say is "Congratulations!" If you have any other design in mind, that should have got the prize, please step forward and let us all know!