Jan 18

Market Expectations For 2008

No matter how impressive may be the MacBook Air, everyone seems to have been expected more from this year's keynote. Well, unfortunately Steve Jobs is no magician, so he couldn't take a new iPhone or a completely new PMP out of its hat. Apple's gaining market share with each day that passes, and the company's value keeps going up, all backed up by a solid customer satisfaction rate...
Market expectations from Apple for 2008

Today, the MacWorld Conference & Expo closes its doors, but we'll have to wait less than a year until the next one. In a pretty interesting coincidence, both CES 2009 and MacWorld 2009 are going to start on the 5th of January, so some media people will probably get crazy in that period, for sure. The bad part is that the public will have to choose one of the two events, or go to both of them, and have less time to spend there. Well, that's life, but let's get back to our apples, shall we?

First of all, Greenpeace finally considered Apple's efforts of becoming a "green" company, calling the MacBook Air "a winner", and according to the ecologist organization, the mercury and arsenic-free laptop from Apple exceeds the European Standards and sets a new target in the field for other producers.

At last, the analysts expect Apple's hardware sales to go up on all fronts, not only powered by the success the MacBook Air will probably have, despite its pricing, considered too high by a lot of people. The ability to rent movies for a pretty low price using iTunes right on the Apple TV may revive the almost-buried device, because I am sure that Apple can do a lot more than just selling iPods (no offense intended, but the largest part of their revenue came from iPods for a pretty long time).

As things look in this moment, 2008 may be Apple's best year so far, but we just have to wait and see...