The first location of an apple computer store was in Tysons Corner, Virginia, and later that they in Glendale, California. The largest Apple location computer store is in the United Kingdom, and the one from Boston, is the largest in the US. Not only that they expanded, but they conquered the world, with an fine craft, good engineering and quality products. Every Apple store has a Genius Bar, for both technical support and repair, as well as an available workshop for the public in the store.
After 2.251 days, from the inauguration of the store in Virginia where Steve Jobs held a conference that day, they had opened the 200th store in Arizona, celebrating a enormous evolution of Apple computer stores locations. This mass of permanently extending locations, created not only a brand from Apple, but a way of life. If you will go outside, you will see at least a teenager with a iPod, at least a business man with a iPhone or with a Mac in his hand.
The design of each location, of the whole Apple location computer stores chain, has an unique architecture, and for that Apple received many architectural and design awards, especially its SoHo location.
The staff, from all Apple computer stores, is trained for specific tasks, like a Concierge, or a Specialist. The thing is, Apple has struggled to make all this, and it`s not they are special, but if you look at an Apple computer store, and consider all the facts, you will understand, that Apple is a brand, a powerful one, not just because everybody has an iPod, but because they make IT intelligence for people, for a smarter, easier, way of life, and what is the most important, is that they respect, and take good concern of what the public has to say.