Anyway, first of all, we have to find out who is this Amy Tenderich and what does she want from Apple, right? Fortunately, it's not about some lawsuit, but about really helping people. Pheew!
Amy is a blogger who has diabetes, and she things that blood glucose monitors or insulin pumps used by those having this disease should look at the Jesus iPhone and Jesus iPod. Why "Jesus," that's easy - because Apple's way of designing things could be a saviour. She asked "his Steveness" about the defective design of these life-saving gadgets - "have you seen these things? They make a Philips GoGear Jukebox HDD1630 MP3 Player look pretty! And it’s not only that: most of these devices are clunky, make weird alarm sounds, are more or less hard to use, and burn quickly through batteries. In other words: their design doesn’t hold a candle to the iPod."
So...what can be done for these devices to get better? Well, Amy's advice for Apple is to start a design contest, or even create some reference designs by themselves, so things start looking "normal." Even more, she also had the idea of having the Cupertino-based company found an "Apple Med Design School" to teach consumer design to engineers from pharma companies!
Fortunately for me, I never had to use such devices yet, but I agree that some products people really have to use are ugly and pretty hard to use. Now, there's only one question - what can force pharma companies to invest a single penny into this? For them, it doesn't really matter if the customer is satisfied or not, because it's a matter of life and death, so...