iTunes Losing Money

I know it may sound incredible, but it seems that currently, iTunes eats a lot, and produces less. Well, this may not be the truth when looking at it as a whole, but last reports claim that with each movie sold through the iTunes Store, Apple is losing money! How is this possible? Well, that's what we should try to find out next...


According to the Wall Street Journal, Apple's decision to make movies available through the iTunes Store the same day as their DVD editions may be a good one for the buyers, but not for the seller. Why? It's very simple - a new release bought for $15 by an iTunes user costs Apple roughly $16, according to an anonymous source, quoted by the newspaper.

In the end, this is not such a big loss, especially if we think about the success of Apple's music sales. After all, they are trying to get the same level of acceptance when it comes to movies, and losing some money to do that may seem right, from their point of view.

Since we talked about movies, here's another one, somehow related to that subject - MacBook Pro owners have problems with the backlighting of their devices, which fail to activate after waking from sleep. The result is a "stripe effect," bringing together light and dark stripes on the screen. No movies for them, huh?