Feb 15

Google - Yet Another Proof Of iPhone’s Popularity

While the iPhone is matched and sometimes left behind in terms of features by other smart phones, it seems Apple managed to do what they usually do - create a product that goes straight to the heart of more people than anything else. How's that? Well, the iPhone is the most popular mobile in the world at this time, and I am not talking about the number of units sold. One of the best indicators of popularity and ease of use is the frequency of Google searches performed using a mobile handset, and I just found out some interesting things regarding this...

Google on an iPhone

This wouldn't be any special news, but the huge difference between the amount of searches made using the iPhone, compared to any other mobile, made even Google think something is wrong with their system. "We thought it was a mistake and made our engineers check the logs again.", said Vic Gundotra, head of Google’s mobile operations, because there were 50 times(!!) more queries coming from iPhones than any other mobile handset.

Just as it happens in the PC market, where desktops are slowly left behind by portables, Google expects that the number of searches performed on mobile phones could go above the "fixed Internet search" in just a few years!

At last, it's also good to notice that Google has its eyes on the mobile searches market, and this may help them maintain their high growth rate in the coming years, too. "We want every phone to be a Google phone. We are ultimately talking about thousands of devices. The best way to do this would be to get Google’s mobile operating system, Android, deployed on as many types of handsets as possible.", concluded Gundotra.