I am sure the guys at Apple were delighted to post the story on the official company website, but at least that's something real to be proud of, not some dreams about being cheap, like "some competitors," we-all-know-who...
"The physicians and surgeons at Geneva University Hospital had a frustrating problem. The Radiology Department had installed new imaging devices such as high-definition, multi-detector scanners and hybrid devices that combine PET and CT technology. These advanced modalities were producing images that were rich in detail and could help them immensely in planning treatment. The physicians’ difficulty was in finding an effective way to view and analyze these images."
It all became much easier as Macs entered the scene, together with a open-source DICOM viewer, named OsiriX. Here's one for those who say "you can't trust open-source apps," I am sure they'll enjoy it! ;)
"OsiriX was conceived by Ratib, and written by his colleague radiologist Dr. Antoine Rosset, when they worked together at UCLA in 2004 and saw the need for a more robust viewer and analysis tool. It was developed into its present form by Rosset and Geneva computer scientist Joris Heuberger. When Ratib and Rosset returned to Geneva University Hospital from UCLA in 2005, they were Mac enthusiasts on a mission."
Now, it should be enough to say that OsiriX runs on various Macs at the Geneva Apple Hospital, and images are even sent over Wi-Fi to iPhones of various physicians for review at home or in a conference room. It seems the iPhone can even save lives, so what is there next? Oh, yeah, an iPhone able to cook, I'd really love to see that! ;)