
The iPod is, basically, a portable media player, but with the latest models (the iPod touch, to be more specific), it became more than just that - you can play games, use various software applications and, most important, connect to the Internet.
Considering the above, Britannica's engineers released an application for the iPod touch and the iPhone to bring the encyclopaedia one step closer to those using them, no matter where are they, as long as the gadgets are in place.
What we're talking about here is a web-based application with full text search capabilities and thousands of high resolution thumbnails, everything being optimized for cellphone bandwidth.
"People today want information wherever they go. They want to satisfy their curiosity the moment it's aroused, whether they're on a train, in a restaurant talking to friends, or watching a sunset on the beach. Now we can get answers to them in ways that weren't possible before.", said Dan Smith, senior vice president at Encyclopedia Britannica.