Ed Smith – Apple computers

You probably ask yourself: who is Ed Smith, and what has he do with Apple computers. Well, Ed Smith, has written 3 books, he is a professional cricketer, a journalist that writes for Daily Telegraph his weekly column named MindGames and he also is a writer, with and active career and three books, most recent of all being What Sport Tells Us About Life.

Now you would probably wonder: what does Ed Smith have to do with Apple computers? A few years ago, exactly July 9, 2005, Ed Smith, wrote an article about Apple computers, about iPod technology, to be more precise, called Generation iPod. I really don`t know if he was paid by Apple or not, but I read the article, and I love it. The man is awesome, like Apple is too, but in the article he says something that I liked very much: “ Therefore I Am, is a part history of Apple computers, part autobiography of Dylan Jones, the editor of GQ and an iPod junkie”. Not only he talk about Apple, but by a hole generation, the iPod generation. He is making reference to a new world, a world that takes us away both from friendship and imagination.

We now indulge in a gym, with the iPod plugged, being lonely, considering the fact that a few years ago, after a long day at work, you would go have a beer with some friends, or see a film down town. The message Ed Smith is sending, concerns Apple computers, not just as a brand, but now for a hole new generation. If you read between the lines, you would understand that he is more likely to deny this whole new wrong generation, this non-social way of life, that iPod is making. Don`t get me wrong, he likes iPod and respects Apple as much as any of us, but doesn’t really understand the nature of this social problem. Why are people changing so much? Why is a gadget like this change them so much?

I think the problem goes beyond our understanding, being at a higher level of perception, and like Ed Smith says at the end of his article: “Maybe there is a danger that we will end up so busy filling our iPods with songs that we won`t get around to writing great ones of our own”. Remarkable point of view, perspective one, but yet, that raises many questions, that concern all of us in way or another, either we see it or not. Maybe with help from men like Ed Smith , we will try to have a social life, not a lonely one, like the one that surrounds us.