Is that possible that Apple TV might get some increased features? According to the new Apple patent which made its entrance at the US Patent & Trademark Office by the number 2009182670, it is a possibility that one may get on-demand video and other content rental.
The patent involves a system to watch an ‘on-demand’ video rental via Internet. You can access an on-line store that can provide video program or movie. The period for rental is restricted to 30 days but the movie you want to see or the video program is available for a limited time imposed by the on-line store which allows you to view in a time window of 24 hours. The on-line store keeps a database for every rental transaction at the same time supplying keys for decrypting the videos or movies that are encrypted.
On-demand video is a technology that allows users to select and watch digital video content through a cable TV that belongs to interactive TV system. This technology is based on streaming the content in order to be seen in real time or downloading it on a set top box in the cable TV context before you start viewing. These systems are displayed on the background of cable and telephone companies or the networks that distribute satellite television. Each viewing is made under a payment subscription, since the transaction is seen as a real video renting in a restricted time of 24 hours. The system are created in such a manner that the user has to begin viewing immediately after the purchase is made, this happens due to the limitations of the delivery system and the user’s device which is represented by a cable TV set top box or something similar.To make the things easier Apple attempts to provide a system on-demand through the computer’s Internet content. It is known that users can download movies or video to their PCs or their electronic devices such as iPods or Apple TV, and after being purchased, if there is the case, a movie or video program can be watched as many times as the user wants. Due to the new approach on video on-demand, user will still be able to rent a limited time audio or video for after that to view the content whenever and wherever he feels like.
The new system issued by the Apple’s patent is conceived in one embodiment supporting movie rentals from an Apple iTunes Store which is a content central website. From this store the rentals will be made and viewed on the users’ Apple TV or iPod devices. Other embodiment displays the possibility of transferring the material from one device to another in any convenient day from a period of 30 days. Another embodiment available is one that supports high definition TV and standard definition TV.
