Feb 10
Apple To Step Into The Gaming World Again?
One of the things people forgot or simply didn't heard about is Apple's Pippin, selected in May 2006 as one of PC World's "25 Worst Tech Products of all Time". To make a longer story short, it's enough to say that the Pippin was a small step made by Apple between 1995 and 1997 into the multimedia platforms world, trying to create a cheap computer aimed especially at playing CD-based titles, but not limited to that. Unfortunately, that step ended up with a broken leg, but now Apple may have the courage (and enough resources, to make things right this time, I guess) to try their luck again, by extending their trademark into the gaming realm...
The story is simple - Apple filed for a trademark extension on the 5th of February, and while there's no examining attorney assigned to it yet, it's interesting to think about why Apple seeks to cover "Toys, games and playthings, namely, hand-held units for playing electronic games; hand-held units for playing video games; stand alone video game machines; electronic games other than those adapted for use with television receivers only; LCD game machines; electronic educational game machines; toys, namely battery-powered computer games." with their notorious name.
Well, Microsoft has the Xbox, Sony has the PlayStation, why wouldn't Apple get into this market, too? If they manage to pull out a good product out of their hat, things are going to look really sweet for all of us, because we'll have an extra-choice and, obviously, some price wars...
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February 11th, 2008 at 7:04 pm
I believe that apple would make a great contribution to games if they actually made a system. I think the system would look more like a Apple Mini or a Apple Tv or a Airport Extreme or a Time Capsule (i am starting to ramble again).
February 11th, 2008 at 7:52 pm
I guess I’m wondering if that would be a console or handheld. Given their market lead with the Ipod, I would think they would attack the handheld market. But Nintendo and Sony are both entrenched. And Apple products tend to be higher priced, which is really not going to affect the products from Sony, Microsoft and Nintendo that already have over ten million owners of the current gen products (Nintendo over 20 mil with the Wii). Also have to wonder what Apple would have to do to get games from third party sources. Mac games usually come much later and in much smaller numbers than their PC counterparts.
Sorry for the ramble…
February 11th, 2008 at 10:45 pm
If anything, they should team up with Nintendo— the two companies have much in common, like an eye for innovation and white shiny things.
February 12th, 2008 at 1:56 am
This is clearly for casual gaming on ipods and iphones.
February 12th, 2008 at 8:52 am
Apple cant even be arsed to make sure games are available on their computers; they should stay far far away and stick to their stengths. Besides, it has been proven that there is no money to be made in hardware and $ > * for apple
February 12th, 2008 at 9:33 am
Apple’s gaming console? But there’ll be “no games”
February 12th, 2008 at 11:30 am
Before they work on games, they should market maybe one or two for computers.
Ramble on!
February 12th, 2008 at 4:47 pm
It’s… only… got… ONE.. BUTTON!
I can imagine that happening… Lulz
February 12th, 2008 at 10:04 pm
I agree with Thetinguy. This is for game development on the iPod and iPhone. Besides, even if it were for a new product, the creative cycle for Apple seems to be interminable. We probably wouldn’t see anything until 2015. Apple is very careful about stepping into new markets. They want to define and own the market if they are going to move into it.
February 13th, 2008 at 6:14 am
I bet it’s for the iphone and like devices. With the SDK coming out, it’s a sure thing that developers will be making innovative games using multi-touch.
theBlueTick.com
February 14th, 2008 at 2:46 am
Wow, an apple blog looks like apple. Nice.
February 16th, 2008 at 12:12 am
not a chance!
February 16th, 2008 at 3:06 am
That looks like a garbage can.