Yesterday, we found out about Apple's ranking in BusinessWeek's 50 Rankings, but when it comes to customer feedback, Apple's success is a completely different matter. How's that? Well, shareholders are very senzitive to the actions of the company, and they usually think in money, market share, revenue, but customers...they simply need innovation, cool design, reliability, excellent support for their products and, more often than I would think of, gadgets with the "Wow!" factor!
Some of the latest rumors say Apple is going to release a low-cost iPhone, and that should make shareholders happy, but now let's talk about the last survey where Apple managed to be the best - Brandchannel's poll regarding the brands with the greatest impact in people's lives...
Brandchannel.com asked about 2,000 students and professionals about the most important brands in their lives, and Apple managed to be named "the brand you’d most like to sit next to at a dinner party," "the brand that, if sent back in time 100 years, could have the biggest impact on the course of history," "the brand that inspires you the most," "if you could be a brand, what brand would you be?" "the brand you can’t live without," and "the brand that is most likely to revolutionize the branding industry in the next five years."
