That is the motive for which a new 16 GB iPhone 4 costs only $199 instead of the retail price of $599 if you close a two-year contract deal with Verizon. Analysts say that the more you can get people to go between changing phones, the more profit comes up for the carrier, as the whole thing is based on making people wait longer for the discounted phones, or make them pay more for them. That is a true fact for all other carrier networks, as every network has its own discounts and early upgrades, and while every network is working on their on 4G network, is is likely that they will get more stingy as well when it comes to discounts, once they accumulate enough smartphone subscribers. Not only do discounts seem to disappear, but they do it while new extra fees and extra money for early exiting a contract are required. For example, the people over at Sprint decided to ask for $10 monthly surcharge for 4G capable handsets.

Handsets also doubled their early termination fees, which now rises up to $365 for smartphones. Carries find this way effective for getting their money back for handsets and contracts. Verizon is well positioned to be the first carrier to adjust its discount program, due to its status of being one of the best, if not the best out there, when it comes to mobile phone carriers. Verizon succeeded in creating a name for itself, building a brand and not a single device. Both mobile phone carrier and analysts expect customers to accept these kind of changes without too much of a fight, not as if they have other options, anyway. Customers have already proven their rabid and hunger for the newest and more sophisticated devices out there, as it is obvious by now.

This represented and will always represent a major plus for mobile phone carriers which are and will be able o make customers pay much more to see certain devices into their hands. For example, shortly after the new Apple iPhone 4 was announced back in 2010, gadget trade-in site Gazelle.com increased in people that visited seeking buyers for the new phone from Apple by 5,900% which proves those mentioned above. So if customers are that eager to get their hands on a new iPhone, Verizon really has the upper hand against rival carriers such as Sprint or AT&T this year, due to the appearance of the new iPhone.