Mar 04
Apple - America’s Most Admired Company
Each year, Fortune and its survey partners ask a bunch of people to name 10 companies they admire the most, and so a top is created. There are more attributes taken into consideration, and after reaching 11th position back in 2006, and 7th place in 2007, Apple finally managed to arrive in first place!
In 2008, Fortune and its partners at Hay Group had a group of over 3,700 people from all possible industries to decide who's the best, and Apple got the following results - 1st place in the innovation, people management, and quality of products/services areas, 3rd place in use of corporate assets, quality of management, financial soundness, long-term investment, while their social responsability attribute got 5th place, but all these pushed them into the position of "most admired company" in America for the current year.In Fortune's view, Apple has shown the world "how to create real, breathtaking growth by dreaming up products so new and ingenious that they have disrupted one industry after another: consumer electronics, the record industry, the movie industry, video, and music production", but what I really want to see from Apple, is "how to get the crown from Microsoft's Windows in the OS market", but that's a very tough job, and it won't happen in a year or two...
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March 4th, 2008 at 10:24 pm
Go Apple! They have done some amazing things in the last few years. They deserve the success they are having.
March 5th, 2008 at 7:06 am
I totally agree with Caffeine
March 5th, 2008 at 8:57 am
You leave out the other piece - a rather negative one - that Fortune ran in the same issue about Jobs. I honestly don’t care about him personally, as long as he doesn’t deep-6 the company. I own a Mac, but I’m not a Machead. I don’t think that a computer company is worth building my life around.
March 6th, 2008 at 2:25 pm
# Caffeine Says:
March 4th, 2008 at 10:24 pm
Go Apple! They have done some amazing things in the last few years. They deserve the success they are having.
Apple has shown the world “how to create real, breathtaking growth by dreaming up products so new and ingenious that they have disrupted one industry after another: consumer electronics, the record industry, the movie industry, video, and music production”
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You mean like charge $600 for things that other manufacturers have been making for years and selling for $300 which do all the Apple products “features” better?
Fact of the matter is, Apple have a huge marketing division. They make sure Apple is everywhere possible, on the internet, in workplaces, colleges, universities. It’s practically impossible to avoid them.
I would say they aren’t the most admired company, just the most noticed. Because it’s shoved down your throat 24/7 how great they are.
Plenty of better alternatives. Bad post.