Mar

04

Apple – America’s Most Admired Company

posted in news, by Codrut Nistor

Each year, Fortune and its survey partners ask a bunch of people to name 10 companies they admire the most, and so a top is created. There are more attributes taken into consideration, and after reaching 11th position back in 2006, and 7th place in 2007, Apple finally managed to arrive in first place!

Apple Campus

In 2008, Fortune and its partners at Hay Group had a group of over 3,700 people from all possible industries to decide who's the best, and Apple got the following results - 1st place in the innovation, people management, and quality of products/services areas, 3rd place in use of corporate assets, quality of management, financial soundness, long-term investment, while their social responsability attribute got 5th place, but all these pushed them into the position of "most admired company" in America for the current year.In Fortune's view, Apple has shown the world "how to create real, breathtaking growth by dreaming up products so new and ingenious that they have disrupted one industry after another: consumer electronics, the record industry, the movie industry, video, and music production", but what I really want to see from Apple, is "how to get the crown from Microsoft's Windows in the OS market", but that's a very tough job, and it won't happen in a year or two...

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