Jul 24

Apple Advertisements

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When talking about the Microsoft-Apple competition, there's one thing only a few dare to deny, because there's no room for a second place when we think about advertisements. I must confess I like watching good commercials, as well as to study various brands and the way they are selling their corporate image, but I can't claim I have solid knowledge on Microsoft ads...or maybe it's just the fact that Microsoft didn't manage to come up with any advertising campaign to remember, so far?



Anyway, leaving the 1980s ads behind(Apple's board of directors wasn't quite happy with them, anyway, although the 1984 Superbowl ad remained in the history), as well as those created in late 1990s, like the Think Different one, we arrive to the latest advertising campaign from the Cupertino-based company, now the notorious Get a Mac campaign.
I know, there's a lot to say about the Apple advertisements made public so far, with all their highs and lows, and there's even more to simply sit back and enjoy watching(although I don't think mocking your competitors is fair, I love most of the "Get a Mac" ads!), but there are 3 new iPhone 3G ads available, and that's where I wanted to arrive...

The new iPhone 3G ads are Everyone, Unslow, and Work Friendly, all trying to point out the speed and features the new iPhone packs, and all for "half the price."

The first advertisement, Everyone is all about doing things "twice as fast," and paying "half the price." The second, Unslow, is a slightly different version of the first ad, but I can say I liked the original better. At last, we have Work Friendly, an ad about your work calendar, work email, and work contacts...with a very nice conclusion - "it works great with work."

If you ask me, I think these ads are a bit forced. I only say this because the older Hallway ad is just great, but I also must admit that one was mainly targeting old iPhone users. For those still strangers to Apple's smartphone, the new ads fill in the gap wonderfully, although I must repeat I am not crazy about them at all. So...what do you think? Hallway, Everyone, Unslow, or Work Friendly?

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One Response to “Apple Advertisements”

  1. Avocado876 Says:
    July 25th, 2008 at 4:57 pm

    To be honest, I think a lot of the discussion about the “Get A Mac” ads is misguided. What are the real Mac Guy and the real PC Guy really like, is what, it seems to me, is important, but maybe I’m missing something:

    http://theavocadopapers.typepad.com/avocadoblog/2008/07/different-think.html

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