Starting with 2006 Applet seems to achieve great results from the point of financial view. After lunching the iPod, in 2007 the new innovation called iPhone extend the brand. The number of the marketing consumer electronics iPhone apple increased to over 1 million of users after just 3 days from its release.
Though since 1990 Apple does not compete for different corporate business , Apple Mac exists in some corporate environments. Microsoft for example has a software team for Apple Mac. Because of its hippy and trendy products Apple has a continuous success. The imagination in technology, the design of each product, the bright colours are a big plus. Is Microsoft going tocatch up Apple? It is important to say that the distinction between MAC and PC is big. Though Apple Mac users increase they are at this moment small players on the global stage.
It is important to be said that Microsoft is a software company that made zune and Xbox in the hardware topics. Apple on the other hand is its own software provider. Microsoft can say they are expensive, because of the fact that they rely on the outside manufactures for different components for the computer. Apple maintains the control of the quality because of the fact that it produces the code and the components so, he can say that Apple don’t get virused so fast or too easy. Moreover Apple is one of the best in consumer electronics – like iPod, iPhone. Microsoft is a non-player in this area. But form another point of view PC and notebooks are much more common than the Apple OS. Though Microsoft has figured in a way how to rule the world, the products are not easy or intuitive to use. Apple tries to find a way to simplify everything that concerns the technology, the electronic field. Apple also wanted to take over the world, but the price for different technologies concerning the laptop field was too big. So they resolve this problem by making, designing and creating easy to use portable music, ipods and iphones – a method to introduce am make the music available to mac users or pc users.
Microsoft/PC and Apple rule the business market in different ways. Apple has done a great job of marketing away from just selling computers, ipod or iphone to selling a unic and interesting " lights ". Adding the fact that Apple represents unique products it could be said that Apple is the core. Microfost on the other hand contains upgrade products.