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The iphone was built around its innovative interface using virtual keyboard or multi touch screen, which increased its appeal to the public. The multi touch screen allows the user to navigate through its menus and applications in a easy and entertaining way. Apple began researching and developing the multi touch screen in collaboration with AT&T Mobility that was known as Cingular Wireless at that time. Its development was carried out in secrecy, being the main factor why it was considered an innovation when it was released.
When it was finaly released, Apple Inc registered huge profits at that time and along with the iphone a secondary and close-by market appeared also, the iphone applications market. At first the apple new iphone applications included a few games, a GPS navigational system, social networking and so on. When the sales of this devices sky rocketed the potential of starting a market with applications for iphone as products became a reality. From the few applications back then, now you can find and buy an application that suits your needs from the over 200.000 approved by Apple Inc and available at the moment. Applications ranging from interactive games to apps that output funny noises when you touch the screen, you name it they got it. The iphone has a very attractive and slim look making it at the same time a cool, must have gadget amongst teenagers. Even though its price is a bit higher then the avarage mobile phone, it worths every penny, and judging by the numbers of iphones sold everyone agrees with this.
Over the past three years Apple Inc, developed and released to the public 3 more new models of this gadget. With every new model out, the capabilities of this devices increased ranging from higher resolution to its embedded digital camera, increased size of its micro card storage device and faster processor thus allowing more complex applications to run on it such as the compass or the new innovative FaceTime video calling. Apple Inc. managed to sell and satisfy over 33 million iphone clients so far, the number increasing each day. This "jack of all trades" multi media device manages to entertain and satisfy the needs of everyone and at the same time keeping its coolish aspect with the help of its aliminium light case, being a trend in the world of coolest gadgets that the current market can ofer.